Rover is my way of remembering what customers are really looking for (and it's not some snazzy advertising)
R for Reception a proper greeting in a timely fashion, in the place they decide and they way they decide O for Options a choice of options and the ability to make an informed choice. V for Value for money evidence of value for money. E for Efficiency a simple and efficient purchase process. R for Reassurance Lots of reassurance that this is right place and this is a great purchase
Welcome to Caroline & Rover
I am a freelance marketer who has worked in television, sport, FMCG, and insurance industries. There is one thing in common to all of those industries and that's the customers. I have a passion for customers and marketing that actually listens to the customer and what they want. That's why I specialise in customer journey: making sure that once a customer has heard of you, you actually make a sale by giving them what they want.
This blog is about my experiences as a customer as well as a marketer. Feel free to vent your own good and bad customer experiences here too!